Three builders, one agent layer.
BSG is an AI-native development studio in The Hague. We design and ship orchestrated agent systems: engineered, EU-hosted, and fully owned by the businesses that run on them.
“We build systems that run the routine, so people can do the work that matters.”
BSG started while we were still in university. The three of us kept ending up in the same project groups and noticed we build better together than apart. AI was our shared focus from day one, and soon we were building agents for our own work, long before we built them for anyone else. That led to an obvious conclusion: if these systems make our work easier, they can do the same for any business.
The people behind every build.
We are builders, not a sales team. The people who scope your system are the same people who build it.
Bjorn Bosma
Bjorn comes from the electric-vehicle world, where he spent 5+ years translating complex technology into something consumers and businesses could actually use. Along the way he automated back-office processes for companies, from Google Sheets automation to custom tooling.
At BSG he shapes the studio direction and every engagement, from the first Meet to a shipped, owned system.
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Sebastiaan Suel
Sebastiaan comes from a background in finance, and keeps an eye on the business side of what the studio builds. Before BSG he worked with customers in the electric-vehicle world, sitting with people to work out what they actually needed and how to get them there.
At BSG he builds and owns client work end to end, from the first Meet to a shipped, running system, and builds the studio's own tools alongside it.
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Simon Groenendijk
Simon spent his high-school years in Chicago, an early education in how people from different worlds actually talk to each other. That instinct became his craft: hearing what a client is really asking for, and what it will take to deliver it.
At BSG he owns sales and client relationships. He is the person across the table from the first conversation onward, turning what a client wants into an engagement the studio can commit to and ship.
LinkedInThree friends first, three co-founders second. We enjoy the work, and it shows in what we build.
Think we might be a fit?
Tell us the messiest process in your business. We'll tell you what an agent system would do with it, honestly, without a sales pitch.
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